Technology designed for everyone

Learn to Code

The essential turning point strategy game!

o-o-o

Let's go Splingo!

Speech & Language

Showreel

Discover the first gaming platform for health engagement.

The US healthcare industry has tried just about everything to crack the code on engagement. So why is nothing working? It’s pretty simple actually, digital health isn’t all that engaging.

The US healthcare industry has embraced gamification in an attempt to engage users in its ecosystem of engagement and digital health platforms. The problem is, it doesn’t work. Engagement metrics continue to fall short despite industry demand continuing to rise. The secret - people want games, not 'gamified' health products.

Our approach was simple - we drove health engagement and interaction within mobile games.

Games. Not gamification.

We've been working with our friends and partners at Motivv since 2020. Through that time we've deployed three versions of their healthcare mobile app, 14 mobile games, and all associated branding and marketing collateral.

The latest version of the Motivv platform allows mobile game developers to integrate the Motivv SDK into their Unity game, and leverage the healthcare benefits that Motivv and its healthc customers provide to their members.

Throughout the production, we produced 14 mobile games for iOS and Android, across a variety of casual genres.

The Global Goals

UN Global Goals

Healthcare Platform

Slapstick card combat with collectible creatures.

Primal Rumble® is our first family-friendly, entertainment IP, initially designed for VR and spatial computing. It's a comedy combat card game where players compete their loveable and hilarious 'Primals' against each other, collect and build decks of comically violent moves, while unlocking new characters, skins, and arenas.

The formula for Primal Rumble® combines the slapstick comedy of Minions, with the card combat of Midnight Suns, and the immersion of Demeo.

The game is designed as a strategic combat card game for casual players who want to collect and compete. Unlike other combat card games that are difficult and serious, we want our game to make players laugh out loud with friends and family, giving them a hilarious and relaxing experience that's easy to play. 

Train, Fight, Glory

Choose your starting martial arts disciplines and master new styles to unlock new devastating moves to add to your 'fight deck'. Customize your deck to out-wit your opponents in this ultimate Combat Card Game.

The Ultimate Strategy MMA Game

Join multiple real world MMA teams around the world including SBG, American Top Team, Tristar and many more. Compete with your teammates to bring the gold back to your camp and put your MMA team on the map!

Real MMA Teams

As well as progressing your MMA fight career through hundreds of fights with real MMA fighters, challenge your friends to real-time PvP fights. Compete each week to reach the top of the tournament leader boards!

Real-time PvP Combat

Master up to six martial arts disciplines, including Kickboxing, Muay Thai and Brazilian Jiu-Jitsu. Within each discipline learn and master a vast array of moves that can be strategically combined to build your ultimate fight deck!

Manage Hundreds of Combat Cards

MMA Federation

Primal Rumble®

Splingo speech and language apps and games for children.

Designed by Speech and Language Therapists/Pathologists, Splingo apps are fun and engaging educational games to help your child develop their speech and language skills.

Fun and interactive gameplay with an emphasis on learning. Bright, colorful images and animations. In-built reward games to engage and motivate. Recommended by Speech and Language Therapists/Pathologists.



Splingo games target all these areas of language development – Following Directions/Receptive Language, Actions/verbs, Pronouns, Early Words development, Past Tense, Categories, Adjectives / Describing Words.

Meet Puku.

Puku: Learn Words

Mrs Wordsmith

Happy studio

Smart Books

The pocket-sized computer transforming the world

The micro:bit is used by millions of young people worldwide to get hands-on with computer science and technology. So far over 39 million students have learnt with micro:bit in over 60 countries worldwide.

Working with the wonderfully passionate micro:bit team was a delight. Play XD partnered with micro:bit's internal team on a number of projects including iOS app software, website design consistency, QA testing, and research and development.

One of the fundamental challenges we were tasked with is how do we make the user experience of connecting via blutooth simple and fun, when you have potentially 30+ devices being used in a classroom environment, with 30+ iPads. Needless to say our studio was packed with a LOT of micro:bits and a LOT of devices, with thorough user testing running parallel with UX Design and research and development.

We help evolve the existing iOS software to help with the next generation of micro:bit device in time with the BBC's press release for the start of school term in September 2023. We also delivered the next generation concept of the new iOS App that would be used to spearhead the development of the new Android App.

We're really excited to see what the future holds for micro:bit and children's crreative coding around the world.

The hard-hitting combat card game set in the world of MMA. Train, Fight, Glory.

We teamed up with EA Games Executive Rick Giolito and the Veteran Voice of the UFC Octagon, Bruce Buffer to create the hard-hitting combat card game based in the world of Mixed Martial Arts.


MMA Federation is a mobile Combat Card Game (CCG) that rewards players the more they play. Players can create their fighters, join real world MMA teams, train with real MMA coaches and fighters, progress their fight career, as well as challenging friends and competing in real PvP tournaments.

Throughout the process we provided game design documentation and project planning, technical RnD and proof of concepts, art and design concepts, environment and character art, game development, UX and UI art and design, QA and testing, and also assisted with all launch and marketing collateral.


Ready to rumble?

An entire suite of new Primals to discover, collect and customize. Collect them all to discover new moves and pit them against your friends and family.

Original characters

Our Primals don't just bite and claw each other; that’s for boring dinosaurs! Spin kick your way to victory, swing your fat head like a mace, or nunchuk your neck giblets at your opponents!

Slapstick fighting

Level up your Primals in each fight by using various ‘potions’ and other ancient concoctions to give you the competitive advantage. It’s not cheating if they don’t find out!

Who said cheating wasn’t fun?!

We would like to stress that we didn’t discriminate between reptile, mammal or bird, in the making of Primal Rumble. However we DID learn that the bigger your deck, the bigger your chances are!

Size matters!

Primal Rumble

Exile: The Game

Follow the Yellow Brick Road to an amazing, new adventure.

We teamed up with our friends at Dubit and an all-star cast behind this feature movie including Lea Michele, Kelsey Grammer, Dan Aykroyd, Jim Belushi, Martin Short, Oliver Platt, Hugh Dancy and the great Patrick Stewart.

The production team behind the movie spoke to us originally to understand more about how virtual worlds and online games could be used to continue storytelling and adventures outside of their movie IP. While the movie was still in pre-production, we worked with their teams of animators, script writers, actors and more to design a virtual world that would help introduce children, a new demographic to this timeless property.

The world was designed to introduce children to the adventure ahead of the movie being released, and then continue their adventure after they saw it in 

. We encouraged re-engagement throughout the world by introducing new games and adventures, creating a platform to keep fans coming back again and again.

Dorothy's return

Quietly brilliant. Wonderful experience.

The Time Tribe 

Don't trust Cuddles!

Muddle Earth

Mini Match

Legends of Oz

Smart Books that immerse children into adventures with light and sound.

Working with our friends at Preloaded we helped to pioneer the onboarding a user journey for Smart Book's integration to the McDonald's Happy Studio App.

As with much of our work, we lean into innovation. Preloaded were looking to introduce smart lights and speakers to the McDonald's Happy Studio stories, immersing children into their adventures further.

We started by designing a highly detailed user flow map, detailing all aspects of setting up various smart lights and speakers through an integrated onboarding journey.

Working with Preloaded's internal development team, we created various interactive prototypes to communicate the process, and help visualise how millions of children would experience McDonald's new Smart Books.